KING has released a new music video for their track “In The Meantime,” and definitely lends itself to the group’s psychedelic soul sound.
Animated, line-drawn images tell the stories of different relationships and people, with their faces morphing and dissolving into pools of colors throughout the video. A synopsis from the group is as follows:
“Lyrically, In The Meantime is a song about the in-betweens of relationships and the feelings involved with heading into the unknown. The video is French artist David Devaux’s interpretation of those everyday changes from the eyes of a variety of people, and he beautifully captured the universality of that experience.”
French artist David Devaux directed the video. “In The Meantime” follows in suit with KING’s music video for “Native Land,” in which the visuals take the viewer on a colorful and lucid adventure, as we witness a lion’s life flash before our eyes.
If you haven’t had the opportunity to see KING live yet, you should definitely do so. They just finished up a handful of tour dates this year, including a performance in New York during the summer that Okayplayer happened to be a part of.
Here was our take on seeing them live:
“…the dreamy, floating harmonies of KING served as a siren call that attracted spellbound listeners from all corners of the park like bees to honey. If the crystalline melody of “Hey” was a call to the faithful, the emotional payoff came with the trio’s not-so-subliminal tribute to fallen icon Muhammad Ali, “The Greatest.” The emotional urgency could not have been more timely, yet the song’s dreamy distance from its subject, and the blithe refusal of KING’s music to do anything but uplift all contributed to make the bubble of sunshine float higher.”
“He respected all of our decisions. He really let us be who we are and encouraged us to no end to continue to be ourselves in the music,” KING said. “He thought that was a really important thing for people to see: three young black women making the music they wanted to make. And he wanted us to have the freedom to remain independent and in control of that vision.”