Alicia Keys Brings "In Common" To A Fire Escape Near You
Just in case you couldn’t tell, Alicia Keys is very much on her way back to the world. Following a four year hiatus, the r&b star took over Saturday Night Live with a pair of absolutely brilliant performance of two infectious new joints from what we can only assume is a new album, still unnamed and without a date, but based on what we saw and heard that Saturday evening, will certainly be worth the wait.
The first of the two singles, “In Common,” has officially been visualized today in a monochromatic treatment that’s minimal, but not without it’s charm and Keys’ unflinching glow; clean, clear and stunning. To keep it one hundred this looks like they put the fire escape set from West Side Story in a green screen studio and then forgot to key in the background. BUT the treatment is saved by the instoppable vibes of the young dancers (and lovers) Keys surrounds herself with, captured in gorgeous, hi-res black and white photography. That, of course, and the infectious rhythm track, underpinned by the vaguely afrobeats/ragga soca/nuyorican house-influenced sound that some general music outlets have lumped under “Tropical House” (<–not a real thing.)
Watch down below and hold tight for updates on her new project, promising to flaunt a whole new sound from the perennial hit-maker. Not to detract, but hubby Swizz Beatz is also enjoying quite the resurgence, producing “Famous” on Kanye’s The Life Of Pablo, while their son, Egypt, just landed his first big league production on Kendrick Lamar’s surprise untitled unmastered LP. No shortage of talent in that family tree.