Part of the success of New York can definitely be accredited to smarts in business, but I believe why she resonates is a very specific sociopolitical reality. New York is and remains the person that behaves how black people have been taught can only result in ostracization. She yells. She argues. She schemes. She is angry in public. She over-the-top, and she does not apologize. She is not unapologetically black in a way that is currently commodifiable. She is unapologetically black in a way that is cringe-worthy, mean, and exhausting, yet she is always thrilling to witness. I found myself pleasantly consuming Tiffany ‘New York’ Pollard because I often find myself shrinking myself and my voice to not be interpreted as villainous. Often watching her was my release to be the person I wish I could be without auctioning off my safety in my work and social spaces. I recall her on Big Brother speaking to an older white woman and her roommates asking her to apologize and her responding, “I’m not apologizing to that old bitch. Absolutely fucking not.” She said what I have thought countless times when being asked to perform remorse for white people’s comfort.
During the Flavor of Love 2 reunion special, I remember how she arrived on stage facing all of her enemies with a confidence that is usually reserved only for pop stars and super models. As her castmates heralded insults to her about her looks, personality, and actions; New York, like a kind of quantum computer of insults, transformed all the negativity into positive attention. “And it is fabulous!” is how she responded to the insults and accusations, and she flared her arms around and played in her hair, turning the negativity into a drag queen brand of confidence. This is the dream self I wish I could embody when facing domination.
Tiffany ‘New York’ Pollard with her I Love New York series also complicated how a black woman looking for love could be viewed. Before the new black Bachelorette in 2017, it was Tiffany who erased the need for her pursuit of love to be limited to the black race or certain types of bodies. In many ways, not all, New York can be consumed as a decolonizing image because she was on national television as a black woman being in charge of her sexuality and romantic pursuits, and not being given limits, but variety and control.
Often what black people do in pop culture does not get analyzed or taken seriously, especially if it is seen as comedic or frivolous, but these are also parts of what crafts the world we live in and how we see it. Tiffany ‘New York’ Pollard shifted the gaze of how we consume black woman, centering herself. She empowered us through melodramatics and comedy, transgressing respectability politics. She made space for the bold, loud black femme in media and invited people to love New York a little more.