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Screen shot 2019 08 22 at 12 03 42 pm
Screen shot 2019 08 22 at 12 03 42 pm

Update: Jermaine Dupri Says JAY-Z Never Told Him to Turn Down NFL Deal

Update: Jermaine Dupri denied the claim that Jay told him not to make a deal with the NFL.

On a visit to Atlanta radio station V-103, Dupri tried to clarify saying:

I want to make sure that everybody understands that…And today, on the Big Tigger Show, I’m speaking and letting people know. He and I never had a conversation where he told me don’t do what you’re doing. What our conversation was was that, you know what side I’m on. I understand what you’re doing. That’s what the conversation was.

Watch the entire interview above.

Scroll down to see the original story. 

JAY-Z's NFL partnership as the league's social justice and "live music entertainment strategist" has sparked criticism and debate.

In a new interview with Loola TV, Bryan Michael Cox Grammy-winning songwriter and close collaborator of Jermaine Durpi, In a new interview, says JAY personally called him to turn down a similar deal with the NFL less than a year ago.

"I'm not saying that it can't turn into some good shit," Cox said of the partnership. "We're also talking about a guy who single-handedly picked up the phone and called Jermaine to tell him not to do it.... When we all had that meeting with the NFL, all that shit was part of the same shit." He continued, "I'm not gonna condemn it and be like, 'That shit's wack,'" Cox continued. "For me, I want to look at it intelligently because I know a lot of what was happening before and how we were engaged last year as a community.... At the end of the day, [Dupri] took a beating for doing the same shit. And I guarantee you they didn't pay him as much as they're about to pay [JAY]."

READ: JAY-Z & Roc Nation Have Aligned Themselves with the NFL — But At What Cost?

Funk Flex claims to have corroborated Cox's story with Dupri.

Earlier this year, JAY-Z turned down an offer from the NFL to perform at the Super Bowl halftime shows, along with other celebrities who aligned themselves with Colin Kaepernick and his efforts to bring awareness to the nation’s social injustices. 

Dupri agreed to partner with the NFL by producing an Atlanta concert series for Super Bowl 53.  He had also been quoted criticizing those who boycotted the NFL.

“Boycotts and marches don’t seem like they work to me, I’m sorry,” he said in a video interview with TMZ. “I think they should send a message while they’re onstage; take advantage of your platform.” He added, “taking advantage of your platform is to not do the Super Bowl as well. But, it seems really interesting to me because we’re in an industry where you see so many people do things like boycott one year and the next year, they’re buddy-buddy with the thing they boycotted.”