SXSW 2014–Austin’s seminal music conference – hits the ground running this week. If you’re touching down on Texas soil as well, you’ll have the opportunity to attend showcases upon showcases, featuring the highest tiers of talent in the industry. Also the lowest tiers of talent. And also every tier in between, far as that goes. Thats right, all your favorite blogs, fashion brands and labels will be there–us included!– putting their best foot forward. We here at Okayplayer understand firsthand how hard it can be to navigate the maze of musical overstimulation that is Southby and separate the sonic wheat from the obsolete. It gets a little harder every year, in fact, given how expansive the festival has grown to be. So we’ve taken it upon ourselves to provide you with a bit of companion script, roadmap to help you hone in on the dope shit and avoid the nope shit. Without further ado, we present our Guide To SXSW 2014. All the must-see showcases are here, listed in roughly chronological order and starting…now!