Netflix documentary series The Rise and Fall of And1 will follow ’90s streetball competition, the And1 Mixtape Tour, and its apparel line.
Legendary streetball competition and basketball apparel line AND1 is coming to Netflix in August. The streaming platform has released a trailer for upcoming UNTOLD sports documentary, The Rise and Fall of AND1, directed by Oscar-nominated filmmaker Kevin Wilson Jr. The documentary will follow how the “AND1 Mixtape Tour” was launched by three friends in the ’90s, leading to a clothing line before the AND1 went on a brief hiatus in the 2000s, returning in 2010 with the AND1 Live Streetball Tour.
“To tell the story of And1 you have to tell the story of grit, passion, perseverance and an undying love of the game of basketball,” director Kevin Wilson Jr. said in a statement. “Not only is this the story of streetball legends who kicked off a culture shifting movement and lived out their dreams to get paid to hoop when virtually everyone else shut them out. It’s also the story of regular people around the world who, because of And1, finally gained access to the energy and pandemonium of in-person high skilled, high energy basketball.”
As Wilson remembers, the Mixtape Tour introduced streetball games to underserved communities that were unable to attend NBA and NCAA games.
“The first time I remember going into an arena to see a game was when And1 came to town. And1 made that arena accessible for all of us, not just for the privileged few,” Wilson added. “And1 was fun, gritty streetball for the culture. I’m truly honored to have had the opportunity to chronicle the ascent and ultimate demise of such an iconic moment in sports history. Mac and Chap Way deserve a lot of credit for encouraging us to capture the raw, unfiltered, gritty truth of AND1 straight from the mouths of the Founders and Players who lived the experience.”
UNTOLD: The Rise and Fall of And1 will release for four weeks on Netflix, beginning August 23.