J Dilla-mania continues–nay, peaks!–today as legendary MC Phife Dawg of A Tribe Called Quest unveils the official video for his new single “dear Dilla“–via Okayplayer Premiere! You doubtless have already bugged out over the fearless honesty of Phife’s personal letter to the dearly departed and DJ Rasta Root’s flip of the Dilla-touched break. But now “dear Dilla” get’s the visual treatment it deserves. Phife and Rasta Root took no shortcuts in making their dream vision a reality, taking their cameras to the corner of MacDougall and Nevada on Detroit’s East Side, recruiting Ma Dukes Yancey for a touching cameo and even risking funky diabetic relapse by partaking of an actual Dilla donut??
You’ll have to watch to enjoy all the little moments and appropriate touches but suffice to say that Phife and crew did this project right. Though were not able to be there in physical form ourselves, we are told that the video screened to raucous love from Dilla Day audiences in Detroit and Atlanta. Get the audio and more backstory on the single here, look for merch soon at www.deardilla.com and cop the single here (via iTunes) because all proceeds go directly to Dilla’s daughters (!) Ja’Mya Yancey and Ty~Monae’ Paige Whitlow. Full credits after the video and stay tuned for more on Phife’s upcoming release on Smokin Needles records and For more info on Diabetes & Lupus go to Kidney.org | LupusResearch.org
Smokin’ Needles Records Presents:
a Konee Rok film
Lyrics: Malik “Phife” Taylor
Music: Dion “Rasta Root” Liverpool
Produced, Written, Edited, Animated, Directed: KoneeRok.com
Executive Producers: Malik “Phife” Taylor & Dion “Rasta Root” Liverpool