UPDATE: Kanye West clarified by twitter this afternoon that the leak of the video was an actual non-strategic leak, not a a part of his “no strategy” strategy. Apparently this version is indeed a rough cut and we can expect the finished version “within the next week.” He also described himself as “heartbroken” about the slip-up and had some choice words for the perpetrator: “FUK YOU!” (See what he did there? He removed the C, which is the Roman numeral for 100 and kept it one hunna).
Kanye West just dropped a sim city/CGI porn-style video for his angry, new wavey gravy “Black Skinhead” via his website–and then took it down again, possibly an unintentional leak of an unfinished rough cut? Or more likely as a key part of the fuck-the-world, “no strategy” strategy behind the release of his recent magnum opus/garbage pile Yeezus (hey one man’s trash, etc.). The video has already–instantly–created a backlash of negative comments, and probably a whole lot of views, just as Kanye intended. Though watching his avatar bounce around and swing his virtual dong (literally!–I mean, you know, virtually) does not compete visually with some of Ye’s more ambitious visuals (or even the live SNL performance of “Black Skinhead,” really) its been my theory at least since 808s & Heartbreak that what Yeezy is really trying to do is usher us into the cyberpunk future where our digital selves are free to truly be whatever the hell we want them to be. So this may be a step in that direction. Albeit a baby step. Watch below and share your thoughts.