Frank Ocean Shares Hello Kitty-Inspired Video for New Song "Provider"
“I’m the only one out here on the night loops”
Fresh off the road, Frank Ocean is back to his cryptic broadcast ways.
Late last night, while all eyes were glued to the VMAs, Ocean demanded ears avert to yet another surprise transmission of his Beats 1 program, blondedRADIO, a place he’s reserved for premiering new music and detailing his veiled creative processes. Former broadcasts have hosted the premieres of solo cuts and collaborations like “Chanel,” “RAF,” “Biking” and “Lens,” featuring Jay-Z, Tyler The Creator, Travis Scott and A$AP Mob, respectively. Last night’s near three-hour episode kept perfectly to that mold with a curated set that debuted his latest single “Provider,” followed by the liberation of a Hello Kitty-inspired video for the track, which is currently playing on loop via his site a la Endless. So yeah, Frank Ocean’s keeping to his recently-prolific streak without any signs of slowing.
Watch the new video for “Provider” here and hold tight for the next one. Might not be too long this time. Hit the link below to revisit blonde on iTunes.