Nike Announces Colin Kaepernick Will Be the Face of its "Just Do It" Campaign
Nike Announces Colin Kaepernick Will Be the Face of its "Just Do It" Campaign
Source: Nike

NFL Says Social Justice Issues Raised By Colin Kaepernick "Deserve Our Attention And Action"

UPDATE: The NFL has voiced its support of Nike's Colin Kaepernick "Just Do It" campaign.

"The National Football League believes in dialogue, understanding and unity. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities," Jocelyn Moore, the NFL's executive vp communications and public affairs, said in a statement via The Hollywood Reporter. "The social justice issues that Colin and other professional athletes have raised deserve our attention and action."

Read the original story below.

Nike is playing chess

Exiled NFL quarterback Colin Kaepernick will the be the face of Nike's Just Do it30th-anniversary campaign. Kaepernick made the announcement on his social media pages, sending out a photo of himself with the caption: "Believe in something, even if it means sacrificing everything:"

Believe in something, even if it means sacrificing everything. #JustDoIt

READ:The Work, Power & Perseverance of Colin Kaepernick

As ESPN reporter Darren Rovell notes,Kaepernick was sponsoredby Nike already (since 2011.) So they have been paying him all along:

Also interesting: Nike and the NFL are partners; the two companies reached a new eight-yeardeal back in March.

READ: Colin Kaepernick Scores Million-Dollar Book Deal

Of course, the announcementgot a divisive reaction, split between those who believe in his cause and those who don't.

This comes just a couple a days after an arbitratordecided that Kap's grievance against theNFL will go to trial. The NFL season kicks off Thursday.