Instagram Features Questlove In Its New @music Account
@music will function just like a typical user profile on the photo-sharing network. However, the account is managed by Instagram’s own content managers and will parter with social-savvy musicians to bring interesting new images (and, of course, sounds) to its 300 million strong user base.
“Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans,” Instagram wrote in the profile’s inaugural post.
Questlove’s presence is already a part of @music. The Roots crew drummer and prolific photo-sharer provided a photo and its brief backstory just after the profile’s inaugural post.
When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove
According to Billboard, users can expect six posts per week from @music, and that content on the new feed will eventually brim with international artists. “Since 70 percent of Instagram’s activity comes from international users, @music will be equally focused on shining a light on foreign talent,” the magazine reported.