Diesel Responds To Backlash for Recruiting Nicki Minaj for Anti-Bullying Campaign

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Fashion brand Diesel just announced Nicki Minaj as one of the faces of its Autumn/Winter 2018 “hate couture” campaign to combat cyberbullying, and critics have voiced some concerns.

Diesel recruited Minaj, Gucci Mane, actors Bella Thorne, Tommy Dorfman and Yoo Ah-in, and model Jonathan Bellini, to be the faces of the line. In the advert video, the celebrities took the most hateful messages they have received on social media and applied the words onto a Diesel design.

Nicki Minaj’s shirt reads “The Bad Guy,” while Gucci Mane’s says “Fuck You, Impostor.” Proceeds from the sale of the limited-edition pieces will reportedly be donated to anti-bullying programs at its OTB foundation, a non-for-profit organization.

But Twitter users voiced their concerns over the brand choosing Minaj to helm an anti-bullying campaign after the rapper infamously insulted Wanna Thompson, who critiqued her music earlier this summer.

Minaj has also been accused of sicking her fans on critics and inciting online abuse.

After Twitter users criticized the brand working with Nicki Minaj “We’re here to support anyone who’s getting hated on, and Nicki is one of them.”




Diesel doesn’t seem to be budging on their stance, tweeting, “Haters gonna try to deny the hype.”



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