Tyler, the Creator has a foot up in the sneaker game. On Converse announced a new collaboration with the rapper, titled Converse By You where fans can customize their own Golf Wang x Converse Chuck 70 sneaker.
Tyler first partnered with Converse in 2017, and the latest drop makes the inaugural customizable experience between the rapper and shoe brand. With 100,000 customizable options, fans will have the ability to apply various Golf Wang logos and graphics to their Golf Wang x Converse Chuck 70.
During a Converse All-Star series talk last month, Tyler discussed his creative process with the brand.
“With Converse it’s like, man, we had so many different ideas that didn’t work, and it’s okay because all of that got us to this one end result that doesn’t even have anything to do with it,” Tyler said, adding that “you just learn along the way.”
The rapper also expressed that unlike some other designers and musical artists he had no interest in NFTs.
“I paint at home, I play instruments. … I have a friend who’s making me speakers by hand right now. What the f*** is a NFT?” Tyler asked. “None of the examples I’ve seen is, like, beautiful art. It’s a f****** monkey in a Supreme hoodie.”
The Golf Wang x Converse By You Chuck 70 experience is live until 10 AM ET on Friday, April 29th exclusively on the Converse website.
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