Moves like 75-year-old Jagger.
On Sunday (February 3rd) the New England Patriots beat the Los Angeles Rams 10-3 in Super Bowl LIII. It was a win that gave Tom Brady six championship rings, solidifying the quarterback as the greatest NFL player of all time.
Normally, at this point, I would describe the most memorable play of the game. But there weren’t any memorable plays. It was the dullest Super Bowl in recent memory. A complete bore of a game, with no excitement, no meaningful moments, and, ultimately, no purpose. (According to Deadline, Super Bowl LIII was the lowest-rated Super Bowl in ten years.)
And, worst of all, this terrible football game got the terrible halftime performance it deserved.
Pepsi’s Super Bowl Halftime performance has been in the news cycle for months, mostly because celebrities — from Adele to Rihanna — allegedly turned down the opportunity. The NFL eventually settled on Maroon 5, an odd but safe choice for a Super Bowl that was set to be played in Atlanta. It was so odd that Maroon 5 added Travis Scott and Big Boi, for some southern rap street cred.
Considering that the last couple of years gave the Super Bowl legendary moments (like Missy Elliot hopping out with Katy Perry or Beyoncé performing “Formation” for the first time) Maroon 5 felt terribly uninspiring. It was an everything-with-the-kitchen-sink performance in which Adam Levine tried to distract you from their lack of jams. There was a Spongebob Meme; Travis yelling “SICKO MODE” surrounded by fire; a choir singing “Girls Like You” (in place of Cardi B;) and Adam Levine’s nipples.
The only real highlight came when Big Boi, an artist actually from Atlanta, performed his Outkast classic “The Way You Move,” with Sleepy Brown. (The only real suspense of the night came with people wondering if anyone would kneel or if André 3000 would pop up. Of course, neither happened.)
Of course, while all this was happening Twitter was on fire. Here are some of the best halftime tweets:
Soooooooo…… This halftime show though. That’s all for Travis or nah?!?!?! 🤨
— LeBron James (@KingJames) February 4, 2019
— Jen (@jenniferjo1977) February 4, 2019
Maroon 5 hours
— RainnWilson (@rainnwilson) February 4, 2019
— Sandra Bernhard (@SandraBernhard) February 4, 2019
If gentrification were a Super Bowl halftime show …
— Jemele Hill (@jemelehill) February 4, 2019
maroon 5 out of 10
— Kale Williams (@sfkale) February 4, 2019
Super Bowl halftime nipple rules feel inconsistent
— Katie Nolan (@katienolan) February 4, 2019
for them to be OutKast https://t.co/SbDlsHhrVa
— Shea Serrano (@SheaSerrano) February 3, 2019
Watch the perfomance below.