Categories: News

“All About The Bling, The Women, The Money”: Obama Points To Rap Materialism For Why Pro-Trump Rappers Exist

Obama spoke on the increase of Black male support Trump received in this year’s election, as well as the handful of rappers who supported him, too.

Prior to the 2020 presidential election, rap fans witnessed a handful of rappers and producers express their support of Donald Trump. From Hots Boyz’s Turk claiming that the Trump administration did more for Black people than the Obama administration did, to Lil Jay — the producer of Crime Mob’s “Knuck If You Buck” — supporting Trump on Twitter (as well as Instagram), the endorsements led to the artists facing backlash, and although some have since retracted any support they expressed toward Trump (looking at you, 50 Cent), some of them still seem to support him.

In a recent interview with the Atlantic, Barack Obama spoke on not only addressed the rappers who supported Trump but the increase he received in Black male voters for this year’s election (he picked up 20 percent of the Black male vote, an increase of two percent from 2016), too.

“It’s interesting—people are writing about the fact that Trump increased his support among Black men [in the 2020 presidential election], and the occasional rapper who supported Trump. I have to remind myself that if you listen to rap music, it’s all about the bling, the women, the money,” Obama said. “A lot of rap videos are using the same measures of what it means to be successful as Donald Trump is. Everything is gold-plated. That insinuates itself and seeps into the culture.”

“Michelle and I were talking about the fact that although we grew up in very different places, we were both very much working-class, lower-middle-class, in terms of income, and we weren’t subject day-to-day to the sense that if you don’t have this stuff then you are somehow not worthy,” he continued. “America has always had a caste system—rich and poor, not just racially but economically—but it wasn’t in your face most of the time when I was growing up. Then you start seeing Lifestyles of the Rich and Famous, that sense that either you’ve got it or you’re a loser. And Donald Trump epitomizes that cultural movement that is deeply ingrained now in American culture.”

The interview was published ahead of the release of Obama’s memoir, A Promised Land, which comes out tomorrow (November 17).

Elijah C. Watson

Elijah Watson serves as Okayplayer's News & Culture Editor. When he's not writing he's listening to Sade and crying or watching My Hero Academia with his partner.

Published by
Elijah C. Watson

Recent Posts

‘Wendell & Wild’ Is A Frustrating, Noble Effort By Henry Selick And Jordan Peele

Wendell & Wild, Henry Selick's first film since 2009, premiered at this year's Toronto International… Read More

September 27, 2022

‘Day in the Life:’ Kenyon Dixon Feels the Love for ‘Closer’ in Charlotte

Day in the Life is Okayplayer's latest series where we shadow some of music's brightest… Read More

September 27, 2022

Ye Previews New Music Featuring James Blake

While attending the Burberry Spring/Summer 2023 event in London, Ye previewed a new collaboration with… Read More

September 27, 2022

Santigold Cancels North American Leg of ‘The Holified Tour’

Alternative artist Santigold has cancelled her North American tour, citing inflation and music industry expenses.… Read More

September 27, 2022

Pusha T Targets McDonalds’ McRib in New Arby’s Promo

In a new Arby's commercial spot titled "Rib Roast," Pusha T disses McDonalds and their… Read More

September 27, 2022

‘Black Panther: Wakanda Forever’ Will Be One of the Longest Marvel Movies of All Time

Long-awaited Black Panther sequel Black Panther: Wakanda Forever will reportedly have a runtime of 2 hours and 41… Read More

September 27, 2022