Culture

Kanye West Has Filed Trademarks Under Yeezus Brand for Amusement Parks, NFTs & More

Ye, the artist formerly known as Kanye West, has reportedly filed multiple trademarks for products and services under his ‘Yeezus’ moniker.

After taking a stance against NFTs, Ye, the artist formerly known as Kanye West, has given in. On Wednesday, Fortune reported that West has filed for up to 17 new trademark applications under his ‘Yeezus’ moniker. The article explains that on May 27, West filed trademark applications with the United States Patent and Trademark Office (USPTO) for “blockchain-based currencies and non-fungible tokens,” “physical and online retail stores,” “toys games and sporting equipment” and even amusement parks.

In February, West went to Instagram and denounced NFTs. “Do not ask me to do a f****** NFT,” he wrote. “My focus is on building real products in the real world.” The rapper-producer also suggested that he might dabble in the blockchain world, saying “ask me [about NFTs] later.”

Along with his new trademark venture, West is steadily building a roster for his DONDA SPORTS agency, partnering with former NFL player Antonio Brown, along with signing three-time NFL Defensive Player of the Year and Los Angeles Rams player Aaron Donald and 2021 NBA All-Star Jaylen Brown.

“People have concerns or critiques, etc., but in the world we live in, there’s concerns and critiques in any and everything,” Jaylen Brown told ESPN a day before the Game 1 of the NBA Finals about signing to DONDA SPORTS. “I feel like this is a good moment for me in my particular life. I’m excited to build and create and do things that I’ve always imagined I wanted to do on the court and off.”

‘Yeezus’ is the title of West’s sixth studio album released in 2013, which debuted at No. 1 on the US Billboard 200, selling  327,000 copies in its first week.

Jaelani Turner-Williams

Jaelani Turner-Williams is a contributing news writer for Okayplayer with bylines at Billboard, MTV News, NYLON, Recording Academy and more. Read her mind on Twitter at @hernameisjae.

Share
Published by
Jaelani Turner-Williams

Recent Posts

What’s AP African American Studies and Why Has Florida Banned It?

Here's what to know about AP African American Studies and why the course has become… Read More

February 1, 2023

D’Angelo Will Be Featured on Audible’s ‘Words + Music’ Series

D'Angelo and Jazmine Sullivan have joined Audible's Words + Music roster, each artist hosting a… Read More

February 1, 2023

A ‘King of the Hill’ Revival Is Coming to Hulu

Hulu is reviving beloved Fox animated sitcom King of the Hill, with co-creator Mike Judge… Read More

February 1, 2023

For Freestyle Fellowship, Their Grammy Nomination Is “A Long Time Coming”

Freestyle Fellowship members Aceyalone and Self Jupiter spoke about the Grammy nomination, releasing old and… Read More

February 1, 2023

Dr. Dre Celebrates 30 Years of ‘The Chronic’ By Bringing it Back to Streaming

Dr. Dre is celebrating the 30th anniversary of his debut album, The Chronic, with a 30th… Read More

February 1, 2023

Netflix Reveals How it Will Crackdown on Password Sharing

Netflix has updated their FAQ pages with details about exemptions and rules on password-sharing within… Read More

February 1, 2023