Andre 3000 Discusses Failed Fashion Line, Appearing On Kanye West’s ‘Pablo’ In New Interview

Photo of André 3000 taken by Vickey Ford of Sneakshot for Okayplayer.

During a panel at this year’s ComplexCon Andre 3000 spoke about his short-lived fashion brand Benjamin Bixby, as well as how he ended up on Kanye West‘s The Life of Pablo.

READ: Andre 3000 Doesn’t Think He’s The Best Rapper In Outkast

“I️ knew the next time I️ got into fashion or design [after OutKast’s clothing line] it’d be something I️ really love,” 3000 said according to W magazine. “The reason I️ took that route was because hip-hop had his image of ‘we don’t wear these types of things’ and I️ knew we wore different clothes. So Benjamin Bixby was my personal way of trying to say, ‘This is how we do it.’ The clothes I was trying to make were all my sketches and designs. I was like, ‘Let me take this. Let me not get an investor.’ So all of it was me. My own money. Unfortunately, I️ lost millions, to be honest. It was an expensive lesson. But I can tell you, it was the best times, the best lessons in my life about my self and creating things.”

From there, the Atlanta artist then discussed his appearance on The Life of Pablo track “30 Hours.”

“Kanye was like come to the studio so I️ went to the studio and we were all sitting around listening to a song that I ended up not being on, which it says I’m featured on,” he said. “I did a background vocal thing and people were expecting a verse and I️ was expecting a verse too. I️ tried to write to it. I tried a few different ideas and it just didn’t work. I️ never did a song for Pablo. Kanye records everything in his house so I️ was just harmonizing and he actually put it on the record.”

Recently, 3000 did an interview with GQ Style where he spoke about wanting to make merch for Anita Baker, his ambivalence in returning to music, and who is the better rapper in Outkast.


Elijah C. Watson

Elijah Watson serves as Okayplayer's News & Culture Editor. When he's not writing he's listening to Sade and crying or watching My Hero Academia with his partner.

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Elijah C. Watson

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