Kanye West Talks Yeezus, Life & Influence
Kanye West breaks down Yeezus and discusses his life and impact on culture in a recent interview with Jon Caramanica of The New York Times. The rare in-depth interview with the Chicago-bred megastar follows the recent listening session held for his forthcoming sixth studio LP at Milk Studios in New York City this week. Caramanica spent time with West at Shangri-La Studio in Los Angeles as he wrapped production on Yeezus between the end of May and early June. During the interview Kanye discusses the album, which he says was heavily influenced by Chicago's house scene and guided by the legendary Rick Rubin - a man he considers a master of minimalism. He also delves into his own evolution and how the development of his style has allowed him to influence others. West cites dead prez as a guiding force in the earliest days of his career as he worked to establish his own identity. His reach has since ballooned past the confines of music to include a major presence in fashion and design. His cultural omnipresence is likely at the root of his belief that he is "the nucleus" of cool. Check the text below for some of what he had to say.
When your debut album, “The College Dropout” came out, the thing that people began to associate with you besides music was: Here’s someone who’s going to argue for his place in history; like, “Why am I not getting five stars?”
I think you got to make your case. Seventh grade, I wanted to be on the basketball team. I didn’t get on the team, so that summer I practiced. I was on the summer league. My team won the championship; I was the point guard. And then when I went for eighth grade, I practiced and I hit every free throw, every layup, and the next day I looked on this chart, and my name wasn’t on it. I asked the coach what’s up, and they were like, “You’re just not on it.” I was like, “But I hit every shot.” The next year — I was on the junior team when I was a freshman, that’s how good I was. But I wasn’t on my eighth-grade team, because some coach — some Grammy, some reviewer, some fashion person, some blah blah blah — they’re all the same as that coach. Where I didn’t feel that I had a position in eighth grade to scream and say, “Because I hit every one of my shots, I deserve to be on this team!” I’m letting it out on everybody who doesn’t want to give me my credit.
You’ve won a lot of Grammys.
“[My Beautiful] Dark [Twisted] Fantasy” and “Watch the Throne”: neither was nominated for Album of the Year, and I made both of those in one year. I don’t know if this is statistically right, but I’m assuming I have the most Grammys of anyone my age, but I haven’t won one against a white person.
But the thing is, I don’t care about the Grammys; I just would like for the statistics to be more accurate.
You want the historical record to be right.
Yeah, I don’t want them to rewrite history right in front of us. At least, not on my clock. I really appreciate the moments that I was able to win rap album of the year or whatever. But after a while, it’s like: “Wait a second; this isn’t fair. This is a setup.” I remember when both Gnarls Barkley and Justin [Timberlake] lost for Album of the Year, and I looked at Justin, and I was like: “Do you want me to go onstage for you? You know, do you want me to fight” —
For what’s right. I am so credible and so influential and so relevant that I will change things. So when the next little girl that wants to be, you know, a musician and give up her anonymity and her voice to express her talent and bring something special to the world, and it’s time for us to roll out and say, “Did this person have the biggest thing of the year?” — that thing is more fair because I was there.
But has that instinct led you astray? Like the Taylor Swift interruption at the MTV Video Music Awards, things like that.
It’s only led me to complete awesomeness at all times. It’s only led me to awesome truth and awesomeness. Beauty, truth, awesomeness. That’s all it is.
So no regrets?
I don’t have one regret.
But that is something that you apologized for.
Yeah, I think that I have like, faltered, you know, as a human. My message isn’t perfectly defined. I have, as a human being, fallen to peer pressure.
So that was a situation in which you gave in to peer pressure to apologize?
A lot happened between “Graduation” and “808s,” obviously: a lot of struggle, a lot of tough things for you. [Mr. West’s mother died in 2007.]
Creative output, you know, is just pain. I’m going to be cliché for a minute and say that great art comes from pain. But also I’d say a bigger statement than that is: Great art comes from great artists. There’s a bunch of people that are hurt that still couldn’t have made the album that was super-polarizing and redefined the sound of radio.
But producting happened for you first, especially after Jay-Z used you so heavily on “The Blueprint.”
I used to have tracks that sounded like Timbaland; I had tracks that sounded like [DJ Premier]. But Jay-Z was an amazing communicator that made the soul sound extremely popular. And because I could make the soul sound in my sleep, it finally gave me a platform to put the message that my parents put inside of me and that Dead Prez helped to get out of me and Mos Def and [Talib] Kweli, they helped to get out of me: I was able to put it, sloppily rap it, on top of the platform that Jay-Z had created for me.
Before, when I wanted to rap, my raps sounded like a bit like Cam’ron; they sounded a bit like Mase; they sounded a bit like Jay-Z or whoever. And it wasn’t until I hung out with Dead Prez and understood how to make, you know, raps with a message sound cool that I was able to just write “All Falls Down” in 15 minutes.
Is that true?
Yeah, that’s how I discovered my style. I was just hanging out with them all the time in New York. I would produce for them. You know, I was able to slip past everything with a pink polo, but I am Dead Prez. And now, because I was able to slip past, I have a responsibility at all times.
What thoughts do you have about parenthood?
That is a really interesting, powerful question. One of the things was just to be protective, that I would do anything to protect my child or my child’s mother. As simple as that.
One of the things I thought when I heard the new record was, “This is the anti-'College Dropout.’ ” It feels like you’re shedding skin. Back then, you were like: “I want more sounds. I want more complicated raps. I want all the things.” At what point did that change?
Architecture — you know, this one Corbusier lamp was like, my greatest inspiration. I lived in Paris in this loft space and recorded in my living room, and it just had the worst acoustics possible, but also the songs had to be super simple, because if you turned up some complicated sound and a track with too much bass, it’s not going to work in that space. This is earlier this year. I would go to museums and just like, the Louvre would have a furniture exhibit, and I visited it like, five times, even privately. And I would go see actual Corbusier homes in real life and just talk about, you know, why did they design it? They did like, the biggest glass panes that had ever been done. Like I say, I’m a minimalist in a rapper’s body. It’s cool to bring all those vibes and then eventually come back to Rick [Rubin], because I would always think about Def Jam.
His records did used to say “reduced by Rick Rubin.”
For him, it’s really just inside of him. I’m still just a kid learning about minimalism, and he’s a master of it. It’s just really such a blessing, to be able to work with him. I want to say that after working with Rick, it humbled me to realize why I hadn’t — even though I produced “Watch the Throne”; even though I produced “Dark Fantasy” — why I hadn’t won Album of the Year yet.
This album is moments that I haven’t done before, like just my voice and drums. What people call a rant — but put it next to just a drumbeat, and it cuts to the level of, like, Run-D.M.C. or KRS-One. The last record I can remember — and I’m going to name records that you’ll think are cheesy — but like, J-Kwon, “Tipsy.” People would think that’s like a lower-quality, less intellectual form of hip-hop, but that’s always my No. 1. There’s no opera sounds on this new album, you know what I mean? It’s just like, super low-bit. I’m still, like, slightly a snob, but I completely removed my snob heaven songs; I just removed them altogether.
Respect my trendsetting.
Yeah, respect my trendsetting abilities. Once that happens, everyone wins. The world wins; fresh kids win; creatives win; the company wins.
I’ve been connected to the most culturally important albums of the past four years, the most influential artists of the past ten years. You have like, Steve Jobs, Walt Disney, Henry Ford, Howard Hughes, Nicolas Ghesquière, Anna Wintour, David Stern.
I think that’s a responsibility that I have, to push possibilities, to show people: “This is the level that things could be at.” So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.