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Rapper-Producer Blueprint on Knowing When it’s Time to Make an Album
The Ohio rapper-producer and Weightless Records founder talks creative process, independence and what it takes to sustain a music career.
Blueprint connects with Donwill for a conversation on independence, ownership and longevity. On this week’s episode of The Almanac of Rap, the Ohio native talks through his creative process: from choosing between producing and rapping to knowing when it’s time to make an album.
He also reflects on building Weightless Records from the ground up and what that’s looked like over the years. The conversation touches on the evolution of Midwest hip-hop and the legacy of Scribble Jam as a space that helped shape a generation of artists.
Blueprint breaks down:
Building an independent label from the ground up
The key to navigating today’s music industry
Why ownership is the foundation of long-term success
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