Video: JJ DOOM x Adidas Go Behind The Scenes of “Guv’nor”

APE Full time student. Part time ape.


Adidas links up with DOOM once again, this time providing a behind the scenes look at the visuals for the track “Guv’nor” from the JJ DOOM (Jneiro Jarel x DOOM) collaboration Keys To The Kuffs. The video features the masked villain donning some of Adidas’ finest, while taking some interesting instruction from director Ninian Doff. The result: a trippy split -screen optical illusion featuring Metal Face tossing chairs and riding a bicycle. This is but a taste of that JJ DOOM goodness, so if you still haven’t unlocked the Keys To The Kuffs yet, I suggest you do so now.

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