Erykah Badu Launches Online Shopping Store, Vagina Fragrance Sells Out In Minutes

Elijah C. Watson Elijah Watson serves as Okayplayer's News & Culture Editor. When…
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With the world's attention, Ms. Badu puts on a show for the ages. | Photo Credit: Vickey Ford for Okayplayer.
Erykah Badu Performs at Summer Spirit 2018

Photo Credit: Vickey Ford of Sneakshot Photography

UPDATE: The store has restocked the incense.

Erykah Badu’s Badu World Market launched at 2:22 pm CST.

Erykah Badu‘s online shopping store launched on Thursday afternoon, and the fragrance she made that smells like her vagina has already sold out.

READ: Indie Electronic Group Who Inspired Erykah Badu’s Controversial “Window Seat” Video Was Supposed To Be In It

Upon viewing Badu’s website, a banner is shown with the words “Badu Pussy Premium Incense,” followed by the words “Sold out.” The site was launched at 2:22 pm CST.

Also available on the site are t-shirts, hoodies, footwear, and vinyl. Along with the incense, vinyl of her album Worldwide Underground and her “Eye Heart Badu” hoodie are also sold out.


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Badu had previously discussed the incense in an interview with  10 magazine.

“There’s an urban legend that my pussy changes men,” she said. “The men that I fall in love with, and fall in love with me, change jobs and lives.”

The singer also talked about the process of making the fragrance, which included burning some of her underwear.

“I took lots of pairs of my panties, cut them up into little pieces and burned them,” she said. “Even the ash is part of it.”

In another interview, Badu revealed that she’s going to drop other fragrances that are named after her songs.

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