Did Eminem’s Manager Leak the Title for the Rapper’s Eighth Studio LP?

Dimas Sanfiorenzo Dimas Sanfiorenzo is the Managing Editor for Okayplayer. He specializes…
Eminem's Album Title May Have Just Been Revealed Through a Fake Medication Ad

A post shared by Marshall Mathers (@eminem) on

Is this the title of Eminem’s new album?

It’s been well known that Eminem is getting ready to drop his new album. There haven’t been many new details (other than that the album is rumored to be dropping on November 17th.)

That changed this afternoon. Eminem’s longtime manager Paul Rosenberg posted a picture on Instagram plugging Yelawolf’s upcoming album, Trial by Fire.

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The picture seems like a regular one of a man holding a CD. However, more perceptive fans noticed something interesting in the back. There is a large billboard featuring an ad of a medication called Revival. Fans noticed that the E is backwards in the style of Eminem.

As soon as the photo was posted, the chatter started: is Revival the title of Eminem’s upcoming eighth studio album?

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on

 Reddit did some digging and they unearthed a couple of things. They found a website, which looks like a typical medication website. On the site, there’s a commercial for the medicine and a phone number. When you call the number you hear a message saying “Thank you for your interest in Revival, the No. 1 slightly invasive treatment for Atrox Rithimus. You only get one shot to beat AR.” In the background, the Em and Dr. Dre song “I Need a Doctor” can be heard in the background.  

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Reddit also found out the add was put out by Interscope records.

So yeah…it seems like the roll out for Em’s new album has begun.


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