Ava DuVernay Reveals Behind the Scenes Photos & Tidbits From the “Family Feud” Shoot
Leave it to JAY-Z to release the video of 2017…two days before the year is over.
On Friday night, JAY-Z released the visuals for 4:44 stand out “Family Feud,” a short movie which imagines a world where Blue Ivy Carter is president, and a diverse collection of women rule the world.
WATCH: JAY-Z and Beyoncé Head To Confessional In Dramatic “Family Feud” Video
The video was directed by Ava DuVernay, who has been very busy recently; after the video was released, exclusively on TIDAL, DuVernay went to Twitter to reveal some cool behind the scenes shots from the video. She also deconstructs some of the inspirations behind the video and explains some of the references.
WATCH: The First Footage of Ava DuVernay’s Must-See A Wrinkle in Time
Check out the thread below:
Happy so many are enjoying our #FamilyFeudFilm! Sharing some behind the scenes tidbits and exclusive pictures in this thread. Thank you to @S_C_ for the strong collaboration. A pleasure and an honor. pic.twitter.com/SxCUiSqfHT
— Ava DuVernay (@ava) December 29, 2017
First: Love to my department heads. DP #AntonioCalvache, Production Designer #InaMayhew, Casting #AishaColey, Make-Up #Lalette, Production #PaulGarnes @TilaneJ, Post @ChristianaHooks, Costume Designer @ThatsAyannaJ. A pic from our production meeting in October. xo pic.twitter.com/aePhhOuprn
— Ava DuVernay (@ava) December 29, 2017
The first scene focuses on errors. All families hurt each other. Mistakes are made. Expectations unmet. Jealousies fester. Dramatizing that energy are @michaelb4jordan, @thandienewton + @_Trevante_. Some behind the scenes snaps of their gorgeousness… pic.twitter.com/fmctKrJfO8
— Ava DuVernay (@ava) December 29, 2017
Here are a few more images of Mike looking like the black Jedi knight I wish we had. Shout out to our on-set photographer #SerBaffo who I met a decade ago as a PA on my first doc. He did the damn thing here. Good work, gentlemen. pic.twitter.com/oyez5JSHKK
— Ava DuVernay (@ava) December 29, 2017
Next scene is about… actually I won’t tell you what we think they are about. This piece is for you. You decide. Loved working with @OmariHardwick @IreneBedard1 + @Jes_Chastain. They were all busy. But all came to play and I loved sharing the time with them. #FamilyFeudFilm pic.twitter.com/2yLftTRJbr
— Ava DuVernay (@ava) December 29, 2017
I loved the idea of their being Co-Presidents of the United States in the future. And that a Native American woman was one of them. One of the first ideas I shared with @S_C_. He was all in. We had fun dreaming this up. This country will not stay the same. #ChangeIsComing pic.twitter.com/IsRYwV62Hr
— Ava DuVernay (@ava) December 29, 2017
Next up is a reunion of sorts. For the eleven people who saw my second feature film MIDDLE OF NOWHERE, Ruby and Brian are back and reincarnated as keepers of the peace. Much love to @Emayatzy + #DavidOyelowo! My people. #FamilyFeudFilm pic.twitter.com/LGWD3kp745
— Ava DuVernay (@ava) December 29, 2017
Change sometimes require force. A vision of freedom fighters. A world of warriors for good. My thanks to @AmericaFerrera, @AishaHinds, @HenryGSanders and WRINKLE IN TIME’s very own @StormReid for answering the call to fight. #FamilyFeudFilm pic.twitter.com/nxEUBvaJHJ
— Ava DuVernay (@ava) December 29, 2017
The Founding Mothers. What else is there to say? I believe in our power. And I appreciate these dynamic artists who came out on a Saturday to represent all kinds of women at the table. Not a seat. ALL THE SEATS! #FamilyFeudFilm pic.twitter.com/LZFTuYBwJn
— Ava DuVernay (@ava) December 30, 2017
Inspiration for Jay-Z confessional shots. #FamilyFeudFilm pic.twitter.com/Ym7B2GPgVk
— Ava DuVernay (@ava) December 30, 2017
I’ll let the final scene just stay where it is. In the film, with that family. Being their brilliant, black, brave, bold selves. May we all fortify our families. Our communities. Our society. In whatever ways we can. Much love. And thanks for watching #FamilyFeudFilm! xo. A. pic.twitter.com/r6yWsiJX6f
— Ava DuVernay (@ava) December 30, 2017
Future reference; let’s just have Ava DuVernay direct everything from now on.
