The full music video for “Family Feud” is finally here.
Jay-Z released his latest visual from his 4:44 album on TIDAL today. It’s the moment we’ve all been waiting for after the rapper teased a snippet of the video yesterday featuring appearances from his wife Beyoncé and eldest daughter, Blue Ivy.
In the video, Beyoncé and Jay come face-to-face at a confessional booth. In another, Jay walks Blue Ivy down the aisle of a church as Bey watches. Along with family features, the video shows a lurid love scene gone fatally awry. Because after all, like Jay said, “nobody wins when the family feuds.”
So far, Jay has released visuals for nearly every track on 4:44, including “Bam” with Damian Marley, “Moonlight” with Issa Rae, “Adnis” starring Mahershala Ali, “MaNyfaCedGod” starring Lupita Nyong’o, “Kill Jay Z,” “4:44,” “The Story of O.J.,” “Legacy,” “Smile,” and “Marcy Me.”
Tidal recently announced 12 days of free service through Jan. 5, including access to exclusive content over the holidays. All the more reason to stream the rest of 4:44’s songs and visuals.
Watch the video for “Family Feud” below:
Ivie is a Nigerian-American, native New Yorker, and journalist covering culture. Usually on-air, on deadline, and on point. @ivieani