Snoop Dogg Says His “Snoop Loopz” Cereal is Being Blocked By Another Company

Jaelani Turner-Williams Jaelani Turner-Williams is a contributing news writer for Okayplayer with…
Photo Credit: Broadus Foods

In a video with Master P, Snoop Dogg has called out an unknown cereal company for blocking his new product “Snoop Loopz.”

Snoop Dogg and Master P are here to “disrupt the cereal industry.” The two have posted a new video claiming that Snoop’s new cereal product “Snoop’s Loopz” is being blocked by another cereal company. In the 2-minute clip, the two artists and business moguls hold up boxes of the gluten-free cereal, which boasts “more corn, more flavor and more marshmallows” than other store brands.

“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name. We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity,” Snoop wrote in a message alongside the video.

In the video, Master P praises his former No Limit Records artist for “doing something good.”

“We did this for the people, we did this for the family. We did this to make sure people got something to eat,” he adds.


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Without naming names, Snoop then said that he wanted to make the breakfast aisle “diverse” unlike long-running cereal brands.

“Cuz a lot of those cereals are based off past… this is based on the future,” Snoop said, shaking a box of Snoop Loopz. “We make people products.”

Snoop and Master P first announced “Snoop Loopz” in August, saying that a charitable donation would be included with each purchase.

On Friday (December 9), Snoop also released their debut Mount Westmore album Snoop, Cube, 40, Short to DSPs. The Long Beach native is also featured on the new Gotti Mob single “Players Ball” with Kurupt and C-Mob.

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