The two-piece collection is the first of many collaborations with RBG FIT CLUB to come.
stic of dead prez has launched the first round of his holistic wellness brand RBG FIT CLUB’s forthcoming collaboration with Okayshop.
The first drop includes the RBG Athletic Crewneck, a premium hand-cut and sewn chenille grey crewneck. The sweater pays homage to the Olympic crewnecks worn by inspirational athletes and activists like Jesse Owens, Paul Robeson, and Tommy Smith.
“The [crewneck] is really inspired by my appreciation of two things,” stic said. “The aesthetics of a golden era of health and fitness through athletics in our communities and the personal character and community values they symbolize. Owens, Robeson and Smith and others of their ilk, were athletes that embodied excellence that transcended athletics. They had that RBG spirit in them even those these were All American and Olympic Champions.”
The tri-blend heather People Champions tee features the RBG signature colors, as well as the brand’s mantra — arts, athletics, and activism.
“The drop embodies an expression of the fit-hop ethos,” stic continued. “The same vibe as my latest album WORKOUT II, where athletic inspiration meets real hip-hop, and health and fitness meets artistic activism. I believe we are at the dawn of a new holistic renaissance where Art and Athletics and Activism will be more integrated in new exciting ways. That is our number one mission with RBG FIT CLUB… help create a world where healthy living, artistic expression and social activism all seamlessly blend together for the engagement, inspiration, and uplift of our communities.”
Get your hands on an RBG crewneck sweater for $64, and the People’s Champs tee for $33 at the Okayshop.