SiR Signs With TDE, Releases Dizzying “W$ Boi” Video
Way back at the top of 2016, when Kendrick Lamar won the hearts of all the heads with To Pimp A Butterfly (but had yet to release untitled unmastered,) TDE kept the engine running with a quick but important snap of their production schedule. Every artist on the roster was named with updates on the status on their respective albums, but two “John Does” were also spotted on the schedule, fueling rumors that new signees were either on-board already or about to make the jump. In fall of 2016, we learned that “John Doe 1” was none other than Lance Skiiiwalker, a skilled and soulful talent with production chops and smoke-stained croon.
Today TDE reveals the identity of “John Doe 2” to be frequent Top Dawg collaborator, SiR. Having close ties to the west coast camp made it a pretty logical conclusion, but a triumph nonetheless. SiR celebrated his signing with the release of the new single “W$ Boi” and a dizzying accompanying video treatment, full of lush pinks and blues. You can watch it down below, but it appears there’s much more on the way. So be sure to keep your head on a swivel in the weeks and months ahead as new material comes to light.