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Roc Marciano, Griselda Records Provide Soundtrack for Virgil Abloh’s Off-White Fashion Show

Roc Marciano, Griselda Records Provide Soundtrack for Virgil Abloh’s Off-White Fashion Show

Photo Credit: Pierre Suu/Getty Images

Westside Gunn had a front-row seat for the festivities.

The past couple of years have been great for Griselda Records, Roc Marciano, and Virgil Abloh. Abloh’s Off-White brand has grown exponentially since rebranding from the original PYREX VISION. In the past three years alone, the brand collaborated with heavy hitters like Nike, Jimmy Choo, IKEA, and Barney’s New York.

WATCH: Check Out Griselda Records’ Kaleidoscopic, Hype Williams-Directed “Dr. Birds” Video

On Wednesday, January 15h, the brand previewed its men’s Fall 2020 line at a show in Paris. Artists like Migos, Pop Smoke, Tyga, and J. Balvin reportedly attended.

 

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@off____white @virgilabloh #PFW

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O F F – W H I T E 🚧 2 0 2 0

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De cantar en el barrio Paris a estar en primera fila en Paris #latinogang #morado

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Alongside them, both literally and in spirit, were underground stalwarts Roc Marciano and the Griselda Records collective.

Marciano and Griselda are no strangers to one another’s work. Most recently, on Griselda’s “Dr. Birds,” both Westside Gunn and Conway name-check Abloh on multiple occasions.

 A viral clip from the show surfaced on Wednesday. The video shows Cartier Williams performing a tap routine as Marciano and Westside Gunn’s “Perfect Plex” plays in the background. Gunn, who was sitting front row for the event, later detailed the scene on Instagram.

 

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Virgil invited me to Paris and had me Apart of the @off____white FW show, shit is krazy bc this is one of the most influential ppl of my life and inspired me to even start GRISELDA by FASHION REBELS, I’m forever grateful!! Sat front row with Migos, Pop Smoke, Tyga, J Balvin while my song played is a dope feeling especially bc he surprised me I didn’t even know he was gonna play my shit 🤲🏽🤲🏽 I had to celebrate by smoking the biggest blunt in front of the Louvre while paparazzi took a million pics, AND this outfit ain’t even out yet 🤷🏽‍♂️🤷🏽‍♂️ #FLYGOD #ICON #LEGEND #BUFFALOKIDS #ART #FASHION #ParisFashionWeek #PFW #Trendsetters #OFFWHITE got my lil bro @uptownchase wit me we about to turn up this Buffalo Shit waaaaaaaay up 🐐🐐🐐🐐🐐🐐

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Roc Marci wasn’t in the building, but the Long Island MC caught wind of it shortly after. He posted a video to his Facebook page, proud to serve as a “musical backdrop for the opulence on display.”

WATCH: Q-Tip Joins Roc Marciano for an Electric Performance of “Congo” Live in NYC

Griselda Records’ WWCD is available on all major streaming platforms. Roc Marciano’s latest project, Marcielago is also available now.

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