The track is the third single from Missy’s Iconology EP.
Fresh off the announcement that she’d be headlining the Governor’s Ball Festival, Missy Elliott has dropped a new video. “Why I Love You” is the third single from Elliott’s latest EP, Iconology.
The video begins with a mother and daughter surveying a museum. The daughter is coincidentally wearing an Adidas tracksuit reminiscent of Missy’s “Gossip Folks” video look. One exhibit–dedicated to Missy and the Demeanors–catches her eye. While her mother (played by Monica) goes off on a tangent about the good old days, Missy charms the daughter with a performance that spans three decades.
The actress who plays the daughter, Jennel Saniah, also appears in Missy’s “Throw it Back” video. Missy thanked all parties on Instagram.
Derek Blanks handle directing duties for the video. Blanks and Elliott previously collaborated on the “DripDemeanor” video. Additionally, Blanks has directed videos for names like Fantasia Barrino, T.I., and Tyrese. Outside of the videography realm, Blanks’ photography has been published in outlets like Billboard, Maxim, People, Essence, and Ebony magazines.
2019 was a big year for Missy. In addition to winning an MTV Video Vanguard Award, she received an honorary doctorate degree from the Berklee College of Music. Additionally, Iconology, her first release in 14 years, peaked at number 24 on the Billboard Hot 200 charts.
Iconology is now available on all major streaming platforms. Tickets to see Missy perform at Governor’s Ball will be available Friday afternoon.