If you’ve spent any time in these digital spaces over the last few years, Ivan Ave‘s name should be a familiar one. The Norwegian MC has proven to be a reliable source for introspective lyricism and heady productions. Thus far we’ve heard him collaborate with Illa J and FloFilz, but the stakes just got a little higher with his latest release, linking with Kaytranada and Kiefer for the butter-smooth new single “Also.”
Premiering via Majestic Casual, the track features drum programming from producer-of-the-year, Kaytranada, as well as keys from LA’s own, Kiefer, both of which provide a spacious bedrock for the Oslo spitter to ruminate on ambivalence and its limitations. “Also” arrives with a stunning visual treatment helmed by Oslo-based production house, Also Known As, and directors Stian Ulveraker Hauger and Thomas Flaatt, with art direction by Even Suseg. Here Ave treks gorgeous landscapes, both scenic and urban.
You can watch the video for Ivan Ave’s Kaytranada and Kiefer assisted single “Also” below and take it home with you via iTunes today. Keep your eyes on us for updates on a full-length project in the weeks and months ahead.