The UK-based artist unveils a fitting visual for one of the most memorable tracks on her debut release.
“ATM” by Bree Runway featuring Missy Elliott was an iconic track that arrived last year on Runway’s debut release 2000AND4EVA. Now the genre-bending artist has released a video for the explosive song that manages to merge hip-hop and pop.
Why sit comfortably in quarantine and unveil a video that’s predictable? Since Runway is known to serve up memorable, futuristic videos, the “ATM” clip doesn’t disappoint. Instead, it starts her 2021 off on a profound note. Throughout it, the pop star is dressed in a glistening outfit fit for a cabaret performance.
Runway is accompanied by stunning dark-skinned women who round out her crew. This casting is admirable in an industry that often prioritizes light-skinned women for music videos.
If you thought Missy wasn’t going to make an appearance, you’re mistaken. Given the times we’re living through right now, she appears virtually, almost like she’s in a Zoom. Elliot’s lines in the song are energetic. They’re also proof that she’s an essential voice in the female rap canon especially when it comes to rapping about one’s sexual agency and prowess. The fact that she snuck in a nod to “Work It” wasn’t an accident: “Uh-oh, wait a minute, I’m so nasty/Yeah, let me work that, work that/Misdemeanor all in the bag, that’s Birkin.”
If you haven’t listened to Bree Runway’s 2000AND4EVA do yourself a favor and change that. Runway is shaping up to be one of the industry’s go-to artists thanks to her impressive sound. This video is a testament to the lane she’s carved out for herself, after all it follows the other innovative visuals she’s dropped: “GUCCI,” “LITTLE NOKIA” “DAMN DANIEL” and “APESHIT.”
Watch the official “ATM” video below.