Last week was filled with some heavy hitters, music video drops from Drake to Benny The Butcher caught our attention.
Drake surprise-dropped the video for “Sticky” off his recently released album Honestly, Nevermind.
$NOT also returns to share a clip for his new song “Immaculate.”
Keep scrolling for the rest of our picks for the best videos to release last week.
Drake – “Sticky”
For the Theo Skudra-directed “Sticky” video Drake is being himself, a world traveler that lives lavishly. The single from Honestly, Nevermind is catchy and hard to forget. There are a bunch of great moments, one for instance is when he looks like he’s inside a sick yacht party, in another he’s seen flaunting a 1-of-1 Virgil Abloh-designed Maybach. Overall, it’s a look into his enviable world.
DJ Khaled, Drake, Lil Baby — “Staying Alive”
DJ Khaled returns to serve up what he calls the “song of the year,” “Staying Alive” with Drake and Lil Baby. Khaled Khaled Hospital, a hip-hop hospital is presented throughout the visual that arrived on Friday. Seeing hookah and a blunt was a lot, but it appears Khaled is willing to do anything to promote his new album out on August 26: God Did. We’ll let you decide what you think below.
$NOT – “Immaculate”
$NOT offers up another immersive single “Immaculate.” In the video, the rapper leans into a laidback delivery. Aesthetically, the clip allows his lyricism to do the work. He’s getting ready to hit the road for a bunch of tour dates too.
Benny The Butcher, Heem, Rick Hyde, DJ Premier – “Times Is Rough”
Griselda’s Benny The Butcher is the center of attention in “Times Is Rough” produced by DJ Premier. It looks like the video was shot on location in Harlem. And that works since uptown has its own distinct energy. B-roll flips between DJ Premier on a deck and then goes back to Benny, Heem, and Rick Hyde trading rhymes.
Armani White — “Diamond Dallas”
West Philly rapper Armani White unleashed the video to “Diamond Dallas” directed by Mad Street Films last week. Somehow over the course of the entirety of visual, the energy was uptempo. This is how White decided to celebrate his new label home: Def Jam. We’re into it.