The Underachievers aren’t your average rap duo. The BK MCs have dropped a clip for “Land of Lords” off of their Indigoism mixtape that doubles as a lookbook for NYC streetware brand KidSuper‘s ICONIC 2013 collection. The smooth track fits the video perfect, showing off their lyrical skill and fashion sense at the same time. KidSuper wrote of the line:
“While designing this line, I was searching through art books and studying different cultures to spur some creativity. For some reason I would always return to the same images that I thought were the most powerful, the most captivating, the most iconic. I didn’t know why these images stuck out: it was a combination of color, meaning, and some distant familiarity. Some images were incredibly simple and others were fantastically intricate. I was not sure what made these very different images stand out in such a way, but I wanted to recreate this feeling. This is my attempt to show what makes something iconic.
From reversible baseball jerseys to hand painted bucket hats KidSuper Presents: ICONIC 2013″
Watch the visual below and be on the lookout for new music from The Underachievers soon.