Soundcloud Expands Its Premier Creator Offerings For Selected Artists
Soundcloud is rapidly expanding this year.
On Thursday, SoundCloud announced an expansion of its invite-only Premier monetization and development platform for creators that will include expanded editorial, marketing and promotional opportunities.
With these expansions, Premier creators are now eligible to be featured on the “Fresh Pressed” feature on SoundCloud’s homepage and spotlight promotions across SoundCloud’s social media channels, as well as email newsletter placements, and platform-wide audio and video promo spots. The artists will also be considered for SoundCloud-sponsored promotions, brand partnerships and live showcases at events like SXSW festival.
The streaming company released a press release stating that Premier members also have community support and additional educational resources to help them “maximize their opportunities.”
“SoundCloud has seen accelerated growth over the last two quarters, and as we grow, we want to ensure creators on the platform grow with us,” CEO Kerry Trainor said in a statement. “As direct monetization empowers more artists every day, only SoundCloud Premier combines a leading revenue share with tools for creators to directly interact with their fans and, now, opportunities to access SoundCloud’s global listener base.”
The Premier platform boasts some heavyweight names like Chance the Rapper, Alina Baraz, Lil Yachty and Metro Boomin, and more.