Another week, another way to Run The Jewels. Today Killer Mike and El-P launch their own augmented reality platform (aptly-titled ARTJ) with the physical stateside release of Run The Jewels 3 (available worldwide on January 20th.) The platform -- developed by Experiture -- offers fans customized Run The Jewels content via AR-enabled art from the physical released (vinyl and CD) with contributions from Tim Saccenti, Hector Arias, and Nick Gazin. Watch a preview of Run The Jewels' new augmented reality platform below. Download the app for free in the App Store today. Pick up your copy of the vinyl and CD releases on their site or catch them at the merch stand this winter as they tour the states, the dates for which are listed below.