Chicago Producer Rediculus Drops The Official Video For "Mad As Hell" From The Forthcoming 'In Response: Dee Fi' LP Directed By Nick Guarderas.
Chicago producer Rediculus presents the official video for the Network inspired standout "Mad As Hell" from the forthcoming In Response: Dee Fi LP directed by Nick Guarderas. The video for the track from the 15-track project is a mash of scrolling messages and animation punctuated by Peter Finch's famous monologue from the film. Rediculus cites his mother's passing as a moment of clarity and a key source of inspiration that ultimately propelled the direction of the LP:
"After my Mama passed in 2013, I really sat down and refocused what it was that I was pursuing musically and what I wanted to leave for others to judge me by after I was gone. I had always embraced the 90's aesthetic of Boom bap, but really wanted to put my own presentation of that forward, instead of trying to relive years past with my sound, so I started layering more original instrumentation over my samples, started writing more lyrics and getting way deeper into the creative process this time. There was a lot of talk about white people and gay people in Hip-Hop as this project was being created. Where we fit in, where we belong. This is my statement of defiance to dare anyone to challenge my position in this culture, and exactly where the title of this album comes from."
The mind-melting clip is crafted to force viewers to question the rules of society and possibly even break with the longstanding tradition of living inside the box. Chanting down "technological isolation" and ignorance, Rediculus drops some serious food for thought as he preps fans for the release of his debut production compilation. A portion of the proceeds from the sale of "Mad As Hell" will be used to fund Elevarte, a Chicago-based organization dedicated to helping at-risk youth through the arts. Check the footage below to watch the official video for "Mad As Hell." Purchase the track via Bandcamp. Stay tuned for more ahead of the impending release.
