Rapsody Unleashes A Cinematic Visual For Her Latest Single "Hard To Choose"
North Carolina-bred femme fatale Rapsody has had an awfully prolific start to the milestone year that is 2015. First she graced Kendrick Lamar‘s To Pimp A Butterfly with one of its most thought-provoking verses on “Complexion.” Then the last two months found the queen of contemporary rhyme-saying in a heart-wrenching visual for her single “The Man” off the exceptional recently released Beauty & The Beast EP. And now, we’re glad to bring you the follow-up cinematic treatment for her latest single “Hard To Choose;” another hard-hitting specimen from the album, produced by Jamla head and beat constructor supreme 9th Wonder. The clip — directed by Kent Willard — expounds on the litany of violent imagery we are exposed to in mainstream media and precisely how attached we are to them. It’s a thoughtful and poignant meditation on how those images shape a young mind, beautifully presented in the visual, starring Lola Lowe. If you’ve yet to cop her Beauty & The Beast EP, please do so via iTunes today and get acquainted with one of hip-hop’s greatest microphone mavens. Peep the tear-jerking visual for Rapsody’s “Hard To Choose” below.