Prince Launches 'Purple Pick Of The Week' On TIDAL, Sharing Hidden Gems From The Vault
What joy there must be in the weird and wonderful world of Prince. With his 38th studio album HITNRUN Phase One having just landed exclusively on TIDAL, it appears that those with subscriptions to the hi-fi streaming service may finally be getting their money's worth, as the album's launch comes hand-in-hand with the commencement of TIDAL's "Purple Pick Of The Week"; a curated segment from The Kid where he'll select gems from his towering catalogue, some never heard, others only the devout will know, once a week, hopefully until the end of time. Realistically, this will likely only last for about a month (or until P gets antsy and jumps ship for another streaming service) but we're hoping he's finally found a home at TIDAL, even though most of the streaming world lay their ears to rest elsewhere. There's yet to be a confirmed release for wider distribution outside of TIDAL, but you know precisely where to get the scoop when details arise. In the meantime, you can hear Prince's "experimental" new album HITNRUN below by signing up for the high-fidelity service's 30-day free trial, stamped with the approval of the music industry's elite, and now its royalty in Prince.