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PRhyme Let Loose In The Video For "PRhyme Time"
PRhyme Let Loose In The Video For "PRhyme Time"

PRhyme Drop An Official Clip For "PRhyme Time" + Announce FILA Sneaker Collaboration

PRhyme Let Loose In The Video For "PRhyme Time"

PRhyme have been dropping off treats for your eyes and ears for a minute now, folks. Today they've got yet another visual from their self-titled debut as a tandem with the release of their '90s NYC-channelling clip for "PRhyme Time." Frank The Butcher's direction on this one evokes sweet and gritty nostalgia, filtering the visual through an old VHS treatment, which perfectly matches the boom-bap redemption of the track. And if you watch close, you'll catch a glimpse of Royce's sneakers; a subliminal announcement and first peak at a forthcoming collaboration between the dastardly duo and one of the most iconic names in the history of sneaker culture in FILA. The video claims the PRhyme T-1 Mid (the model of their collabo) will be coming soon, so stay tuned for that. In the meantime, cop the superb collaborative piece from DJ Premier and Royce Da 5'9" AKA the PRhyme LP via iTunes and watch the video for "PRhyme Time" below for a taste of that crucial throwback steez. You can also catch the fellas live and direct as they tour the country. Jump back a bit to check out the dates.