Pharrell has long championed Kendrick Lamar as one of the greatest rappers of our era, working with the Compton-bred rap redeemer since his breakout good kid mAAd city LP. A recent press conference at Morocco’s Mawazine Festival revealed some of the inspiration behind their most recent collaborative effort on “Alright;” the lone turn-up anthem on Lamar’s critically immune To Pimp A Butterfly LP, still unanimously considered one the year’s best outings, regardless of genre. P spoke on the trap influences of the cut and he wanted to make it something so much more than your standard effort, injecting color with rhodes and unconventional instruments for the typically high-hat and sub-bass laced ways of the trap canon. The interview then turns to a reflection on the loss of A$AP Yams and how difficult it can be to move forward from the death of a dear friend before turning to P’s youthful ways and how he keeps young at heart. Short answer: maintain you love for PB&J sandwiches and Sponge Bob socks for as long as you can. And while it’s a short one, it certainly offers a bit of context for the upcoming video of the track, which is currently being shot in the Bay Area with an uncharacteristically agile K Dot performing from atop a light post. No word on when that will drop, but I’m sure it’ll be much sooner than any of expect. So keep your eyes on us for the scoop. Until then, peep this short clip of Pharrell dishing out his “Alright” schemes for MONTREALITY below.