By now the world’s certainly had its share of PARTYNEXTDOOR‘s minimalist slow-burner “Come And See Me.” On top of the original, fans have been treated to remixes and interpolations from Erykah Badu and SZA, respectively. Today however, the track has finally been visualized with Kylie Jenner playing PND’s seemingly neglected love interest. Which is all good and great, the Jenners are a fine bunch that can only really be faulted for their fame-mongering (and occasionally stealing the souls of some of our favorite entertainers.) But this thing basically reads like a 3-minute-long ad spot for Kylie, even premiering on Snapchat, where she reigns supreme over her loyal and fanatic constituency. The rundown: PND fields a litany of texts from Kylie while out and about, eventually making his way over to see her. All the while she’s so convinced that dude’s actually coming through that she gets heavily dolled up (flashing her cosmetic line in the process, of course) for their imminent embrace, which arrives during a Cusack-esque downpour at the conclusion of the clip.
All of which begs the question: is PARTYNEXTDOOR the next victim to fall under the Kardashian/Jenner spell? Suppose we’ll see. But it don’t look good. Pray for your boy.