Nas has officially launched his Mass Appeal imprint with the signing of Detroit MC Boldy James. The partial owner of the all too ill blog and print presence is making bold (pun intended) swings at becoming a mogul like the rest of the NY MC royalty, taking what was merely a co-sign at one point and flipping it into straight employment. James has been spotted on recent collaborations with Earl Sweatshirt, Guilty Simpson, The Cool Kids and Black Dave (not to mention taking the stage with Nasty at SXSW this year) and has a stellar Alchemist produced solo debut out with My 1st Chemistry Set. So there’s plenty to get excited about for fans of the Midwestern rhymeslayer. We’ll have more details on the Mass Appeal imprint as they unfold, so be sure to keep it locked.