Kendrick Lamar Shows The Value of 'Hard Work' In New Short

11 Grammy nominations don’t come your way without paying your dues. Though he’s been sitting at the top of the rap game for a few years now - with very few on his level - Kendrick Lamar hasn’t forgotten the hard work that got him there. Kendrick puts this all in its’ proper perspective with this aptly titled new short, Hard Work. The clip follows K. dot and his young companion on the basketball court and walking the streets while a steady wave of fan after fan approach the Compton rapper, while Kendrick tries to instill in the youngin that all this attention is the result of hard work. Video directed by Dave Meyers & The Little Homies.