Kendrick Lamar & Reebok Shut Down Hollywood w/ #GETPUMPED Concert
Kendrick Lamar and Reebok teamed to amp runners in Hollywood during an exclusive 5K race for their #GETPUMPED campaign, "fusing fitness with a ground-breaking live event." Fresh off the release of his critically-acclaimed To Pimp A Butterfly LP, Kendrick and his band hopped onto a custom flatbed outfitted with a proper stage to perform songs from the project, including the standout track "Alright." Dressed in the new Reebok ZPump Fusion shoe and amped up all the way up, the crowd of runners whipped out their smartphones to capture the moment. Check the footage below for a taste of the monumental event. Purchase the To Pimp A Butterfly LP via iTunes. Stay tuned for more from Kendrick Lamar.