I suppose at this point, it should be no surprise to anyone that Kendrick Lamar and Reebok are heavily in cahoots with one another. Even though the Compton-bred bomber once vowed to rock only Nike’s Cortez in an effort to keep things simple and true to his roots, there’s no escaping K Dot’s new partnership with Reebok. The sponsorship was announced late last year with the arrival of the Anthony Mandler-helmed promo clip and since then, has provided us with a litany of dope sights to lay our eyes upon, including that full-sprint mobile performance that took place right on the streets of Hollywood the week after his insta-classic To Pimp A Butterfly LP dropped out of the thin blue. Today, the partnership has graced us with a new visual in the form of their short film for the freshly revamped classic Ventilator (really, a commercial with ultra high production value) starring and voiced by Lamar himself. You can watch the commercial for Reebok’s Ventilator below, just be sure to get with the real attraction and cop Kendrick’s To Pimp A Butterfly on iTunes today. Stay tuned for the next episode.