Kendrick Lamar Spits Unheard “i” Verse A Cappella In Compton, Announces Reebok Partnership

zo Zo is a staff writer at Okayplayer where he covers…
Kendrick Lamar Spits Unheard "i" Verse A Cappella In Compton, Announces Reebok Partnership

Kendrick Lamar Spits Unheard "i" Verse A Cappella In Compton, Announces Reebok Partnership

Kendrick Lamar took to his hometown of Compton in a new ad campaign for his recent endorsement from Reebok, dubbed “i am.” Though the year may have gone without a proper release from The Blessed Coast’s microphone champ, he has delivered one of its most memorable songs (and videos) in “i” and landed as a feature on a few of his labelmates’ releases, but anything that K. Dot has to offer, we’re more than happy to receive.

The clip — directed by music video great Anthony Mandler— finds him mixing it up with local youths and delivering a powerful, previously unheard verse for his 2014 smash “i,” setting in stone the sentiments of self-love and respect in a beautiful and cleanly shot piece. It’s a sort of ode to the town that gave him his callouses and provided a backdrop for his ground-shaking 2012 crossover¬†good kid mAAd city,¬†touching on the potential of the youth and the need to ground themselves in love for another before they can break out like their brother-in-arms. If you’ve somehow managed to avoid “i,” jump back and peep that funk-fortified revival. You can watch Kendrick Lamar unleash a never-heard verse in a clip for Reebok below, just be sure to hit the link to peep his new line of heat for your feet.

>>>Check Out Kendrick Lamar’s Exclusive Reebok Collection

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