Tiombe's Tuesdays: ERIMAJ - "The Social Life" [Video Premiere]
still from the video for ERIMAJ - "The Social Life" (dir. by Tiombe Lockhart)
We've been Tiombe Lockhart stans around here for quite some time, so when we found out she he had some new projects she wanted to share with Okayplayer we said, Which car you want us to take? Of course knowing the multi-talented Ms. Lockhart--singer/songwriter/director--it turned out to be quite a few projects. Knowing her to be a thinking gal's diva who can articulate her own vision as well as any journalist, we took a page out of KRS-One's rhymebook and asked her to interview herself. Without further ado we hereby inaugurate Tiombe's Tuesdays--a regular space for our diva-at-large to present (and share some behind the scenes creative process) on the various projects she's involved with. To kick the series we get a special treat: the video premiere of ERIMAJ's "The Social Life"--directed, of course, by Ms. Tiombe Lockhart.
For a while now I’ve been singing in the experimental electronic band Cubic Zirconia. Out of necessity I began directing & editing our videos. I had absolutely no clue what I was doing at the beginning, but I fell madly in love with this new found outlet and in a way I felt “at home.” I met Jamire Williams at the New School and gave him his first gig in NYC. Since then he’s played with countless artists from Dr. Lonnie Smith to Robert Glasper to John Mayer. He gathered all of these experiences and created his brainchild and alter ego ERIMAJ.
With "The Social Life" video I wanted to take a peek behind the curtain and explore what happens after the party is over. I’m truly grateful to Jamire for once again trusting my vision, my cinematographer TONE and of course my leading lady Tigist Selam (look out for her upcoming Nelson George feature film, Migrations). "The Social Life" features vocalist Chris Turner and was co written by Corey King. The ERIMAJ full length, Conflict Of A Man, is now available for pre-order on iTunes now. See you next week!