Blood Orange Teams With The Gap For ‘Play Your Stripes’ Campaign
Blood Orange teams with artist Alex Da Corte and The Gap in a new ad for their Play Your Stripes holiday campaign, which features clothing as instruments. The clip featuring the Cupid Deluxe standout “It Is What It Is,” marks his latest journey into the world of fashion following a fairly recent Calvin Klein ad celebrating the 20th annivesary of the CK One fragrance. Blood Orange offered fans their first taste of The Gap ad and announced his participation in the campaign today via Twitter:
I collaborated again with artist/friend Alex Da Corte & made an ad for @Gap holiday campaign. Mad world. http://t.co/sYRuqvLUDm
— Devonté Hynes (@devhynes) November 3, 2014
Check the footage below to watch Blood Orange’s contribution to the Play Your Stripes campaign. Play your stripes along with Blood Orange via gapgiftguide.com. Purchase the Cupid Deluxe LP via iTunes. Stay tuned for more.