Big Sean Takes on Expanded Role With His Hometown Detroit Pistons
Big Sean and the Detroit Pistons unveiled the NBA team’s new global artist initiative, “Creatives Across Continents.”
Big Sean high fives fans before the game between the Detroit Pistons and San Antonio Spurs at Little Caesars Arena on March 25, 2025 in Detroit, Michigan.
Photo by Nic Antaya/Getty Images.
Big Sean has a new, expanded position with the Detroit Pistons. In honor of World Basketball Day, the Pistons and Sean have unveiled “Creatives Across Continents,” a global initiative that invites designers and artists from around the globe to create original works inspired by Detroit Basketball.
Sean previously served as the Pistons’ creative director of innovation.
“It’s been an honor to serve the Pistons community, and stepping into this expanded role as creative director of global experience allows me to do it on an even bigger scale,” Big Sean said. “Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city’s creatives to shine alongside one of the most iconic franchises in sports. I’m grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means.”
In his previous role, Sean helped to guide the team's merchandise design, in-game experiences, and community initiatives. Now, he will work with the team on community outreach, expanding the global fan base, and creative projects highlighting Detroit on the world stage.
In his time with the organization, Big Sean has collaborated on projects like the Pistons’ Don Life practice jerseys, the 2022-23 “St. C’s” Nike NBA City Edition Uniforms, the “Detroit Kickback” partnership announcement with StockX, and events like “Big Sean Night” at Little Caesars Arena and “A Night with the Orchestra” at the Detroit Symphony Orchestra earlier this year.
“Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” said Alicia Jeffreys, chief marketing officer for the Detroit Pistons. “As creative director of global experience, he brings authenticity, reach and imagination to the Pistons brand. ‘Creatives Across Continents’ is the next step in introducing Detroit Basketball to the world, and we couldn’t imagine a better partner to lead that vision.”
