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Visual Culture: Big K.R.I.T. Breaks Down "Rich Dad, Poor Dad" Video

Lenny Kravitz, Grace Jones, Lauryn Hill, Lion Babe, Thundercat, SZA & More Rock The Afropunk Festival 2015 in Brooklyn, NY.

You may recall Big K.R.I.T. dropped the stunning video for his track "Rich Dad, Poor Dad" - a retrospective ode to manhood as told through stills of his old Mississippi home and from-the-heart lyrics that explain his relationship with his father--back in December. The track plays like a note of thanks for an upbringing that was rich with love enough to fill the spaces left by any material wealth he lacked--and ends with a shot of K.R.I.T.'s father.

This behind-the-scenes video from Ambrosia For Heads. breaks down method behind the subtle visual madness of the video, a mix of animation and live action (shouts to Cinematic Music Group and Multi Alumni) featuring a flip book rendering of the rapper that shows him growing into a man. A pencil drawing of a dove ultimately morphs into a sketch of his face, symbolizing his growth from past to present. Check the demonstration below and scroll down for the final product.